Earth to Gen Zers: building a student integrated marketing team that speaks their language

“What makes [insert your institution here] special?” Who would you rather have answer this question? A marketing professional who knows all the right things to say about your institution’s experience. A current student who lives it every day. Learn how you can deploy your insights as a member of option a to empower the authentic perspective […]

15 lessons learned from a new manager

This session is designed for new managers or those who are interested in leading a team of their own. Additionally, senior managers looking to support new managers could find benefit. The first year in a formal leadership role is the hardest, but it is one of the most important. Some of the challenges those new […]

Coaching the C-Suite: helping your campus executives share their voices and values online

Social media and digital communications allow universities to reach audiences in critical ways and make immediate impacts. Presidents, vice-presidents and deans who are active online create opportunities to tell their university’s stories in a personal, engaging and relatable way. They can also amplify the messages they deliver at the annual state of the university conferences […]