Social media and digital communications allow universities to reach audiences in critical ways and make immediate impacts. Presidents, vice-presidents and deans who are active online create opportunities to tell their university’s stories in a personal, engaging and relatable way. They can also amplify the messages they deliver at the annual state of the university conferences […]
As I leave the profession, I find myself asking one question: Did all that work actually communicate anything? Or, to put it another way: If we are unique schools, why does my website look so much like yours? Do hit rates and retention times tell us anything about communication? Come for 30 minutes of mostly […]
If you’re like me, you have 22 magazine, web and social media content suggestions; no staff writer; no video producer; no graphic designer — and VPs, deans and program heads asking, “What have you done for me lately?” That’s where I found the power of pitching can turn your frown emoji into a smiling one. Using the power of […]