Welcome and Keynote: GA4 — What? Why? How?

Welcome address from the Analytics Summit Chair Aaron Baker followed by the keynote from Search Discovery’s Ken Williams and Josh Wilkinson. GA4 is more than just an update. It’s a new approach to analytics that enables businesses to get a more complete view of their customers across multiple devices and channels while respecting their privacy. […]

GA4 workflow: Creating dashboards just got a whole lot harder

With the introduction of GA4, creating Looker Data Studio dashboards took on a new level of complexity. This presentation shows the gaps between the old and the new process, and offers practical tips on how to manage the transition to using GA4 as your data source. Presenters Alan Etkin — British Columbia Institute of Technology […]

Strategized Migration to GA4

Our team has over 30 GA4 migrations to date. Our team has developed a 5 step approach that ensures a seamless transition to GA4. Our approach provides the opportunity to treat GA4 as building your analytics house from scratch that is well suited for your need instead of inheriting and renovating a UA account that […]