Presenters Stephanie Swindle Thomas — College of Arts and Architecture at Penn State Description The equation for social media success is a combination of quality content and analytics data. Stephanie Swindle Thomas, Director of Social Media and Visual Assets for the College of Arts and Architecture at Penn State, will provide a template for understanding, […]
Tag: content strategy
Presenters James Seidler — Purdue University Northwest Description From senior leadership to page editors, everyone says they want website analytics. But how do you share web stats in a way that’s useful—without overwhelming your audience or wasting your time building reports that nobody reads? At Purdue University Northwest, we’ve used Google Analytics and Google Data […]
Presenters Liz Gross — Campus Sonar Description You probably use in-the-moment social media metrics to see how your content performs. But this doesn’t give you a complete view of the conversation about your campus. To get the whole picture, you need to capture all your campus content as well as what others say about your […]