Use Four Social Listening Metrics to Drive Insights and Differentiation


Liz Gross — Campus Sonar


You probably use in-the-moment social media metrics to see how your content performs. But this doesn’t give you a complete view of the conversation about your campus. To get the whole picture, you need to capture all your campus content as well as what others say about your campus. Use social listening metrics like conversation volume, sentiment, content sources, and owned/earned percentages to assess your social media efforts against marketing and brand goals.

To demonstrate, we’ll share industry-level trends from three years of conversation about higher ed. You’ll learn how to benchmark your metrics against the trends and use our industry insights to make informed decisions about your strategic objectives.

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