Student-Led Analytics Reporting and Benchmarking for Social Media Success and Support


Stephanie Swindle Thomas — College of Arts and Architecture at Penn State


The equation for social media success is a combination of quality content and analytics data. Stephanie Swindle Thomas, Director of Social Media and Visual Assets for the College of Arts and Architecture at Penn State, will provide a template for understanding, reporting, and responding to social media metrics as well as empowering student interns to lead the project. This template leverages student expertise to create and evaluate content, using themselves as the audience demographic as well as the experts in digital media trends and analytics. Most importantly, the reports then provide administrators with a framework from which to understand the value of social media and support it through resource allocation.

Log in

Please log in to access the recording, slides and other session materials. Paid members have full access to the entire library.

Forgot your password?

New members

HighEdWeb offers several membership classes. Join today as a premium, affiliate, student or institutional member for full access to this session. Become a paid member.