By the Numbers: Building a Flexible Reporting Framework with Google Data Studio


James Seidler — Purdue University Northwest


From senior leadership to page editors, everyone says they want website analytics. But how do you share web stats in a way that’s useful—without overwhelming your audience or wasting your time building reports that nobody reads?

At Purdue University Northwest, we’ve used Google Analytics and Google Data Studio to build a flexible framework of custom reports for clients across campus. How does it work? Every stakeholder has access to automated reports offering real-time updates on KPIs and basic website reporting. These baseline reports are supplemented with a range of custom reports, everything from campaign reports recapping Homecoming promotions to a monthly, high-level dashboard for PNW’s senior leadership team.

In this presentation, I will share:

  • How we identified and tracked our top KPIs
  • Bringing in stats from Meltwater, Facebook and other non-Google platforms
  • Tips for using design elements to make the reports more pleasing to the eye…and less easy to ignore

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