For the past 100 years, Harvard Business School has used the case method in the classroom to prepare students for challenging leadership roles. Since 2014, HBS Online has worked to bring the case method online to reach leaders wherever they are — in the world, in their careers and in their lives. In 2021, HBS Online […]
Tag: content strategy
Learn how Arizona State University created an inclusive process with their community of developers, designers, writers, communicators, marketers, vendors and stakeholders to overhaul asu.edu through their Web Standards 2.0 project. The project included content strategy, search engine optimization, user experience, accessibility, data, search, navigation and elevating the articulation of the ASU brand. Outcomes included a […]
Before you update your website, there are key data elements you should research before creating content, optimizing content or writing any code. This session will show you how to avoid several critical flaws that many websites suffer from, including: Investing time and resources into a site that doesn’t support institutional strategies. Losing large amounts of […]