1M pages, 1K+ collaborators, 1 .edu: the new asu.edu

Learn how Arizona State University created an inclusive process with their community of developers, designers, writers, communicators, marketers, vendors and stakeholders to overhaul asu.edu through their Web Standards 2.0 project. The project included content strategy, search engine optimization, user experience, accessibility, data, search, navigation and elevating the articulation of the ASU brand. Outcomes included a new digital design system for ASU, Unity, a new CMS and platform-agnostic UI kit and a robust set of standards and resources for the asu.edu community. Takeaways from this session include how to facilitate conversations for your web projects with multiple stakeholders and templates that you can use to help align your .edu contributors.


  • Itzel Morales — Arizona State University
  • Sarah J. Hough — Arizona State University

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