Design systems have dominated web design conversations for a few years. Just as there’s no one way to make a website, there is no one way to make a design system. Unfortunately, this has led to a lot of misconceptions around the creation and impact of this increasingly important tool. Do any of these sound […]
St. John’s University recently unveiled a website refresh, which better showcases its signature student experience in support of recruitment and retention objectives. But the shiny new website product would not succeed without prioritizing strong partnerships, hard conversations and commitment to cultural change — the unseen yet essential underpinnings of any successful marketing effort. In this […]
Using the four-step process that is the basis for public relations planning, this session will show you how to create a strategic plan. We will focus on creating a strategic communications plan, but this process can be used for most types of strategic planning. Creating a written document in this form will not only make […]