Prep your SEO strategy for AI: How to use Google Search Console to identify question-based searches

Last year, Google began testing out an update to their search engine—Search Generative Experience (SGE.) This update seeks to incorporate generative AI into the Search experience, reorganizing results in a new “snapshot” feature and focusing on more Q&A style search behavior. As Google notes, you can “ask new kinds of questions that are more complex […]

Designing content workflows for your generative AI assistant

AI assistants are neither artificial nor intelligent. Without training, they are like a barista that has never heard of coffee or a chef that has never seen a knife. To train them to work effectively and accurately to create content or content ideas requires training. And that training requires an understanding of how AI actually […]

2024 Analytics & AI Summit Resources

The HighEdWeb 2024 Analytics & AI Summit focused on how to use analytics and AI more effectively in our work on college and university campuses.  The one-day online event was held April 30, 2024. Presentations and video content are restricted to current institutional, professional-premium, affiliate and student members. Become a member. AI track Analytics track Partner […]