In the rapidly evolving higher education marketing landscape, staying ahead in SEO demands not just diligence but innovation. This poster session unveils the transformative power of AI tools, with a spotlight on Harpa.AI, to revolutionize your SEO strategy. Discover how to effortlessly monitor competitors’ pages, conduct thorough audits of your pages, and develop a robust […]
Uncover the potential of Microsoft Clarity, a free tool designed to track user activities on your website in real-time, providing valuable insights through both live and recorded sessions. Gain a firsthand understanding of user experiences, discover pain points, and recognize effective elements through direct observation. This session will walk you through the essentials of utilizing […]
The HighEdWeb 2024 Analytics & AI Summit focused on how to use analytics and AI more effectively in our work on college and university campuses. The one-day online event was held April 30, 2024. Presentations and video content are restricted to current institutional, professional-premium, affiliate and student members. Become a member. AI track Analytics track Partner […]