The EdPlus team at ASU leverages various machine learning models to meet the goals of different departments while serving prospective and current students. Our comprehensive web behavior data is used to power enrollment propensity models that output a lead score for each prospect who expresses an interest in ASUOnline. Qualitative data from surveys, calls, SMS […]
Using the four-step process that is the basis for public relations planning, this session will show you how to create a strategic plan. We will focus on creating a strategic communications plan, but this process can be used for most types of strategic planning. Creating a written document in this form will not only make […]
Like most other private universities in the United States, Piedmont University held a close watch on enrollment over the course of the past few years. At the start of the pandemic, the university had planned for significant change rolling out a new brandmark, imagery and more as the institution prepared for their 125th anniversary. In […]