Presenters Stephanie Swindle Thomas — College of Arts and Architecture at Penn State Description The equation for social media success is a combination of quality content and analytics data. Stephanie Swindle Thomas, Director of Social Media and Visual Assets for the College of Arts and Architecture at Penn State, will provide a template for understanding, […]
Tag: Analytics Summit
Presenters James Seidler — Purdue University Northwest Description From senior leadership to page editors, everyone says they want website analytics. But how do you share web stats in a way that’s useful—without overwhelming your audience or wasting your time building reports that nobody reads? At Purdue University Northwest, we’ve used Google Analytics and Google Data […]
Presenters Adrienne Ritchie — OHO Interactive Description Creating and motivating a data-driven organization and culture begins at the top. But where do you begin when there is so much data available, and so many different platforms that provide it? What data do you really need to ensure you are on your way to meeting your […]