Developing a Data-Driven Culture


Adrienne Ritchie — OHO Interactive


Creating and motivating a data-driven organization and culture begins at the top. But where do you begin when there is so much data available, and so many different platforms that provide it? What data do you really need to ensure you are on your way to meeting your institution’s goals? What questions should you be asking of your agencies or internal teams that hold the keys to campaign data and results? And how do you synthesize everything to make one cohesive story?

In this session, Adrienne will discuss the importance of being data-driven, the role technology plays in data culture, how to inspire change agents within your team, and why data transparency is so important (even when the numbers may paint a bleak picture)

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