HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Unlocking the potential of AI models in higher education marketing

Join Piero Tintori, CEO of Terminalfour, for an insightful presentation that delves into the evolving and transformative landscape of AI models and its use in higher education marketing. Learn with practical examples how AI models can supercharge your workflow, drive engagement and deliver remarkable results. We’ll explore innovative strategies to achieve good-quality, quick results, and […]

Artificial intelligence, organic insights: AI generated art as a social listening tool

For thirty days in November 2022, we asked audiences to submit prompts which would then be generated into images using AI tools. Community members submitted prompts in the form of a phrase they would use to describe the school to friends and loved ones. We took those phrases, categorized the ideas expressed into place, academics, […]

Future-proof: Investing in user-focused IA strategies in times of volatility

Universities, and the organizations within them, are unlike most institutions. Teams often maintain and disseminate an incredible volume of content to diverse audiences in an often volatile and reactive environment. And as university branding strategies and institutional campaigns come and go, university teams must react and evolve, resulting in shaky information architectures and confusing user […]