Leveraging machine learning to meet goals, serve prospective and current students at ASU

The EdPlus team at ASU leverages various machine learning models to meet the goals of different departments while serving prospective and current students. Our comprehensive web behavior data is used to power enrollment propensity models that output a lead score for each prospect who expresses an interest in ASUOnline. Qualitative data from surveys, calls, SMS […]

Building data-driven marketing plans: A case study

Like most other private universities in the United States, Piedmont University held a close watch on enrollment over the course of the past few years. At the start of the pandemic, the university had planned for significant change rolling out a new brandmark, imagery and more as the institution prepared for their 125th anniversary. In […]

Put your analytics to work: Five ways to use data to enroll your class

With an influx of stealth applicants and an uncertain enrollment cycle ahead, it’s almost impossible to know which students to focus time and effort on and which content will move the needle. Presenter Zach Chastain — StudentBridge Shortcode AAI5 Tags