HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Learn how Arizona State University created an inclusive process with their community of developers, designers, writers, communicators, marketers, vendors and stakeholders to overhaul asu.edu through their Web Standards 2.0 project. The project included content strategy, search engine optimization, user experience, accessibility, data, search, navigation and elevating the articulation of the ASU brand. Outcomes included a […]
Presenters Suzanne Dergacheva — Evolving Web Description Analytics and data-driven decision-making have a distinct appeal in today’s digital landscape. We have more information than ever before about how people engage with our social media posts, our digital ads, and our website. And yet, every website redesign project starts with a list of user pain points, […]
Presenters Brian Piper — University of Rochester Description There are so many ways to optimize your content for both search engines and for your users. Where do you find the most impactful insights in your data and how do you use those to provide measurable changes to content performance and user experience? This session will […]