Using Data to Optimize Your Website for Users and Search Engines


Brian Piper — University of Rochester


There are so many ways to optimize your content for both search engines and for your users. Where do you find the most impactful insights in your data and how do you use those to provide measurable changes to content performance and user experience? This session will provide specific things to look for in your analytics, audits to run regularly, and show you how to improve your content performance and user experience based on your findings.

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