HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

The Goldilocks of governance: right-sizing your approach to digital policies and documentation

Whether you manage a single platform or work with hundreds of editors on hundreds of websites, your digital ecosystem requires governance. Documenting the processes, policies and people involved can help provide clarity, streamline decision making and illuminate areas that are ripe for change. Through case studies and practical advice, this session will address different approaches to governance, […]

Use custom events to supercharge tracking in GA4

One of the fundamental differences between UA and GA4 is the way events are represented in the data model. During this presentation we will take a look at some of those differences to better understand how GA4 works and how we can improve our tracking capabilities using enhanced measurement events and custom events. During this […]

Deep work for the big wins

Sometimes work feels like a game of whack-a-mole. You come in, you hit your inbox and Slack, put out fires, have a couple of meetings and suddenly it is the end of the day and you are wondering, “What did I get done?”  Neglected most in this situation are complicated, broad-scope, long-term projects. You know, the […]