Digital transformation survival guide: How to make your website replatform a reality

Digital transformation is both an imperative and a challenge for every higher education institution. Supporting a wide variety of stakeholder needs, while trying to provide a cohesive user experience for multiple groups of constituents, can slow down or stop attempts to define, build and scale your institution’s digital presence. In this session, we’ll discuss common […]

Say the quiet part out loud — what really drives a successful website project

St. John’s University recently unveiled a website refresh, which better showcases its signature student experience in support of recruitment and retention objectives. But the shiny new website product would not succeed without prioritizing strong partnerships, hard conversations and commitment to cultural change — the unseen yet essential underpinnings of any successful marketing effort. In this […]

Don’t just crunch numbers, set them free: A guide to data empowerment

In a world where data is abundant, organizations must go beyond metrics and KPIs to become truly data-empowered. This session will guide attendees through the shift from data-driven decision making to a data-empowered mindset in the context of higher education marketing. Participants will learn about the importance of making data accessible and relevant to everyone […]