The office of University Marketing and Communication at Utah State University is committed to telling the USU story, elevating our reputation and highlighting our impact through a unified voice. USU faces the same set challenges as many higher ed institutions — fewer traditional media resources, inaccurate or incomplete coverage and the ongoing competition for engagement […]
Auditing a website is a big, daunting task. That’s why we’re sharing our five-minute webpage analysis. This process was created to use with our web editors and student workers during a web redesign project. In this presentation, we will share our exercise of walking through the following elements of a webpage: title, headings, readability, CTA, […]
Our goal was to convert our “post-deposit checklist” into a dynamic, personalized online resource that parents as well as students could use. The personalization part meant we needed to provide secure access to parents, who have no identity in our network. We solved this by providing guest accounts in Microsoft Azure that we connected to […]