Presenters Joshua Charles — Rutgers Business School Description Building a meaningful measurement strategy for communications and marketing is hard. Our team at Rutgers Business School has various ways to measure website engagement, enrollment marketing, social media, and more, but these metrics and activities are often disconnected. While our measurement journey isn’t finished, join this session […]
Tag: Analytics Summit
Presenters Mandee Englert — Penn State University Description Most website tips and tricks will lead you to believe that using analytics to inform your website redesign is about discovering which pages perform best, finding a way to lower bounce rates, and improving user experiences across devices. This presentation will go above the standard reports and […]
Presenters Alan Etkin — British Columbia Institute of Technology Description Stuck in a tug-of-war over what goes on your school’s homepage? Welcome to the club. This session takes a look at key metrics to help you understand how it’s performing, and introduces a model for showing stakeholders where the action really is. While this may […]