An Analytics Guide to Inform Your Website Redesign


Mandee Englert — Penn State University


Most website tips and tricks will lead you to believe that using analytics to inform your website redesign is about discovering which pages perform best, finding a way to lower bounce rates, and improving user experiences across devices. This presentation will go above the standard reports and allow you to find hidden insights that will help put together a website focused on your users. Learn how to understand the different audiences that visit your website and the content they consume, how to think about migrating content during your redesign, auditing your site speed by page, and what will keep your users coming back for more. Feel confident in your next redesign by taking a data-informed approach and focusing on what your users need.

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