Using Data to Keep Your Homepage in its Place


Alan Etkin — British Columbia Institute of Technology


Stuck in a tug-of-war over what goes on your school’s homepage? Welcome to the club. This session takes a look at key metrics to help you understand how it’s performing, and introduces a model for showing stakeholders where the action really is. While this may sound basic, you’ll see tricks for using GTM to fire events in GA that power a unique visual treatment in Google Data Studio.

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