Presenters Rebecca Hofstetter — Carnegie Trevor Mazarura — Carnegie Description Google Search Console is one of the most powerful Search Engine Optimization (SEO) tools. But getting at the data in the GSC platform can be cumbersome. It’s difficult to view all available data and to pair it with other metrics. This poses a challenge not […]
Tag: Analytics Summit
Presenters Alison Zeringue — Search Influence Description Discover how to unlock powerful insights by using quantitative data to tell a story about the performance of your institution’s recruitment and marketing strategies. Learning objectives: Suggestions for tools and high-level processes to use when integrating disparate data into a dashboard. How an integrated reporting dashboard can improve […]
Presenters Brandon Schmidt — YDOP Description When you search for your school on Google, what appears? Your school’s Search Engine Results Page (SERP) is where visitors make a first impression – before they ever make it to your website. Are you doing your best to make this page stand out? In this session, we will […]