Marketing Data, Dashboards and Decisions


Alison Zeringue — Search Influence


Discover how to unlock powerful insights by using quantitative data to tell a story about the performance of your institution’s recruitment and marketing strategies.

Learning objectives:

  • Suggestions for tools and high-level processes to use when integrating disparate data into a dashboard.
  • How an integrated reporting dashboard can improve efficiency.
  • Methods to tie marketing and enrollment data together to communicate your work to non-marketing people.

Log in

Please log in to access the recording, slides and other session materials. Paid members have full access to the entire library.

Forgot your password?

New members

HighEdWeb offers several membership classes. Join today as a premium, affiliate, student or institutional member for full access to this session. Become a paid member.