There Are No Second Chances at First Impressions: Making the Most of Your School’s Google Search Results Page


Brandon Schmidt — YDOP


When you search for your school on Google, what appears?

Your school’s Search Engine Results Page (SERP) is where visitors make a first impression – before they ever make it to your website. Are you doing your best to make this page stand out?

In this session, we will break down all the secrets behind creating a standout college SERP. By learning how Google discovers, processes, and displays info about your school, you will discover unique opportunities to shape and influence your presence on branded searches.

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