Presenters Erik Dafforn — Exoterik Media Martin Sickafoose — Purdue University Description Our sites have millions of views, but how do we know what our audiences engage with the most? Whether it is determining the optimal length of video content, understanding conversion rates among channels for specific events, or looking at where users exit our […]
Tag: Analytics Summit
Presenters Joshua Charles — Rutgers Business School Description Building a meaningful measurement strategy for communications and marketing is hard. Our team at Rutgers Business School has various ways to measure website engagement, enrollment marketing, social media, and more, but these metrics and activities are often disconnected. While our measurement journey isn’t finished, join this session […]
Presenters Mandee Englert — Penn State University Description Most website tips and tricks will lead you to believe that using analytics to inform your website redesign is about discovering which pages perform best, finding a way to lower bounce rates, and improving user experiences across devices. This presentation will go above the standard reports and […]