Tracking Engagement


Erik Dafforn — Exoterik Media

Martin Sickafoose — Purdue University


Our sites have millions of views, but how do we know what our audiences engage with the most?

Whether it is determining the optimal length of video content, understanding conversion rates among channels for specific events, or looking at where users exit our pages and where they go, we’ll share how we measure engagement.

Log in

Please log in to access the recording, slides and other session materials. Paid members have full access to the entire library.

Forgot your password?

New members

HighEdWeb offers several membership classes. Join today as a premium, affiliate, student or institutional member for full access to this session. Become a paid member.