Welcome address from the Analytics Summit Chair Aaron Baker followed by the keynote from Search Discovery’s Ken Williams and Josh Wilkinson. GA4 is more than just an update. It’s a new approach to analytics that enables businesses to get a more complete view of their customers across multiple devices and channels while respecting their privacy. […]
Data gains impact when effectively analyzed and displayed. Fortunately, LookerStudio (a free tool by Google) can help! In this presentation, industry experts will share their experiences using Google LookerStudio at their campus. Attendees are encouraged to ask questions and acquire valuable tips and tricks. Presenters Shortcode P1 Tags
We know that Google’s E-E-A-T (Experience – Expertise – Authoritativeness – Trustworthiness) criteria are extremely important when it comes to helping your content rank better on search. This session will show you how you can use data from Google Analytics 4 and Search Console to create custom reports and dashboards to identify and monitor strategic […]