Analytics-informed content strategy: a case study

A large portion of content strategy is more than just driving traffic to a site and expanding your presence. It’s also about making sure the users you already have are presented with the right impactful content at the right points along their journey. Site analytics can offer key insights into how your content is performing […]

Navigating the Shifting Privacy Landscape

The fabric of the internet is changing. Find out how and learn about the potential impacts to your marketing and analytics programs. Walk away with a better understanding of the challenges and some potential solutions to investigate. Presenters Cory Underwood — Search Discovery Shortcode B2 Tags

Chasing likes: Alternative ways to track and measure the success of your owned content

There are countless memes in the social media management sphere making light of the idea of liking your own content with multiple alternative accounts. That’s how we measure success, right? Every click on that heart button is one step closer to the dream. But…what is that dream? Is that post with fifty likes really more […]