HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
At the conclusion of Iowa’s multi-year brand research initiative, they were all set: they had a logo, brand identity, resources for writing in the brand voice¦but they realized they couldn’t launch their new brand identity without redoing the front door to the university: uiowa.edu. Last updated a decade previously, the new website needed to shift […]
Over the last ten years, the number of social media manager positions has nearly doubled, according to LinkedIn. But are social media managers doing OK? Since the COVID-19 pandemic, social media usage has increased globally, including increased attention by our campus communities and growing expectations from institutional leaders. The great resignation has digital communication pros […]
You’ve already heard the buzzwords: “Social listening.” “Influencers.” “Content marketing.” But what does all that actually look like in practice? In this session, the Utah State University social media team will walk you through the step-by-step process of how it mashed those buzzwords together to make one introverted student’s dream come true, leveraging it into […]