HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
You know prospective students are the No. 1 audience for your website. But most marcom and web teams don’t speak “enrollment.” They’ve heard the terms, but they haven’t lived them. When enrollment leaders say they want to increase applications, what do they really mean? When they say summer melt is a problem, how can the […]
Some of us go to great lengths to understand and truly get to know our audiences. Through community management and regular engagement, to audience research and user testing. There are many ways that we can — and already do — seek to know them better and empathize with them through our content. But what don’t […]
Everyone checks their social media analytics, but can you turn those numbers into real Michelin stars? For accounts like college admissions with predictable cycles, past results are your secret ingredient. By digging into the past year’s data, you can discover your peak post types and content types that truly serve your audience. This insider information […]