We will delve into the crucial task of aligning marketing metrics with the business bottom line from a leadership viewpoint. Participants will explore how to select and present metrics that directly influence business outcomes, adopting a leadership mindset to understand what drives strategic decisions. The focus will be on not just interpreting data but advocating […]
Tag: reporting tools
ChatGPT played a pivotal role in meeting the tight project deadline, but not without its challenges and learning curve. We’ll delve into how ChatGPT’s capabilities were harnessed, the vital role of a programming background in complementing ChatGPT, and the iterative process of refining prompts to obtain accurate responses in expediting the setup of BigQuery for […]
Uncover the potential of Microsoft Clarity, a free tool designed to track user activities on your website in real-time, providing valuable insights through both live and recorded sessions. Gain a firsthand understanding of user experiences, discover pain points, and recognize effective elements through direct observation. This session will walk you through the essentials of utilizing […]