HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Listening to students and applying their feedback

Montgomery County Community College relies heavily on student and user input when ensuring that the college’s technology is usable and that processes are set up in a way that makes sense for our users. We developed the concept of the Student Usability Board five years ago to obtain input surrounding technology investments, communications and process […]

Breaking up with vendors: Taking on complexity to keep things simple

We live in a modern world where vendors can provide your college with cloud-based, enterprise-level solutions. Why then, would anyone decide to build a new “application and registration” system from scratch? Initially, this was not a project my small team wanted to take on. However, after several expensive false starts with vendors, we came to […]

Use custom events to supercharge tracking in GA4

One of the fundamental differences between UA and GA4 is the way events are represented in the data model. During this presentation we will take a look at some of those differences to better understand how GA4 works and how we can improve our tracking capabilities using enhanced measurement events and custom events. During this […]