HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Grad students… more like RAD students

In this session, I’ll make the case for the extreme benefits of hiring graduate students in web and marketing offices. We’ll cover the process I take every graduate student through to set them up for success in our office and beyond, from job market research to crafting bespoke work responsibilities to the custom knowledge stack […]

Redesign and results: Leadership and strategy insights into institutional website redesign

The redesign of your institutional website can be daunting. It is a major investment of time, money and talent that spans years. With students’ ever-changing needs and expectations, your website is more important than ever in their decision-making journey. Learn how the University of Louisiana at Lafayette turned its inward-facing website into a successful marketing […]

Digital governance in the era of AI: All noise, very little signal

How do you successfully manage large web properties with a lot of stakeholders? How do you ensure current, accurate information in the authoritative, conversational generative AI search era where archives and outdated info can hurt search result authority and damage user trust even more than in the before-times? The landscape changes daily, but we can […]