Presenters Rebecca Hofstetter — Carnegie Trevor Mazarura — Carnegie Description Google Search Console is one of the most powerful Search Engine Optimization (SEO) tools. But getting at the data in the GSC platform can be cumbersome. It’s difficult to view all available data and to pair it with other metrics. This poses a challenge not […]
Tag: Looker Data Studio
Presenters Lacey Oellerich — Augusta University Description This presentation highlights the importance of collecting and measuring communications and marketing data to support your team and ultimately reach your institution’s goals. Here we will touch on the “what”, the “why” and the “how” while examining data tracking examples and strategy evolution over time based on key insights. […]
Presenters Aaron Baker — Harvard University Description To promote our university news site, the Harvard Gazette, we send a daily email to about 300K subscribers. Since October, 2021, we started to notice a steady increase in our average open rate. Maybe you have seen this increase too, with your own email campaigns. In this presentation […]