HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Get around quota limits with a codeless GA4 and BigQuery integration

Many of us were caught off guard by the GA4 quota limits in LookerStudio, leaving us scrambling to find a solution for GA4 reporting. In this presentation, I’ll take you through my experience of utilizing Google BigQuery to store my GA4 data and the challenges of exporting that data into LookerStudio using queries. Spoiler alert – […]

Events and parameters show and tell

Google Analytics 4 enables you to setup and collect any kind of data fields, but there is a major the downside: Google provides very little guidance on what you should collect or how. I’ll show you the events and parameters that Harper College uses, what the data means, how they are setup in Google Tag Manager and GA4, and […]

2023 Analytics Summit Resources

The HighEdWeb 2023 Analytics Summit focused on how to use analytics more effectively in our work on college and university campuses.  The one-day online event was held April 25, 2023. Presentations and video content are restricted to current institutional, professional-premium, affiliate and student members. Become a member. GA4 track Strategic analytics track Panel discussions