In this presentation you will learn how to set up an in-house video shop from the ground up for a small marketing department. We will discuss essential equipment that fits a $15k, $30k or $60k+ budget. We will also discuss how you can streamline your video projects from creative brief to client delivery, including project management tips, […]
Tag: content strategy
“What makes [insert your institution here] special?” Who would you rather have answer this question? A marketing professional who knows all the right things to say about your institution’s experience. A current student who lives it every day. Learn how you can deploy your insights as a member of option a to empower the authentic perspective […]
The number of PDFs, Word documents, PowerPoints and images in academic courses is staggering. Based on 2020-21 global data (across 5.9 million courses), there is an average of 15 PDFs, nine Word documents, five PowerPoint presentations, and 34 images per course. Cumulatively, that’s over 375.6 million content items that could cause barriers for students! Naturally, certain […]