HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
One of the fundamental differences between UA and GA4 is the way events are represented in the data model. During this presentation we will take a look at some of those differences to better understand how GA4 works and how we can improve our tracking capabilities using enhanced measurement events and custom events. During this […]
The pivot for higher education marketing since 2020 has been significant, and the bar is set higher than ever before when it comes to the expectations of prospective students. As the digital landscape continues to shift, students’ experiences with your communications, brand and processes are crucial at every digital touchpoint. In today’s digital-first world, how do […]
Social media and digital communications allow universities to reach audiences in critical ways and make immediate impacts. Presidents, vice-presidents and deans who are active online create opportunities to tell their university’s stories in a personal, engaging and relatable way. They can also amplify the messages they deliver at the annual state of the university conferences […]