In the Summer of 2020, the UC Davis Graduate School of Management’s Action for Diversity committee created a “21-Week Anti-Racism Challenge” for staff, students and the community. Headed by our Chief Diversity Officer, and backed by our Marketing and Communications department, staff at UC Davis’ Graduate School of Management developed an action plan to promote […]
Tag: content strategy
Accessibility is more than just alt text and choosing contrasting colors for your content, it’s how text is written and organized. Readability makes content more accessible to all audiences. The New York Times articles have a 10th-grade reading level, so why do higher education institutions so often aim to write content that’s confusing and convoluted? […]
Text content is the foundation of the web. We spend most of our online time reading. The accessibility of text may have a more significant cumulative impact on users than any other single aspect of accessibility, yet the visual and cognitive accessibility of text is often overlooked, and there is very little in guidelines to […]