HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Leveraging AI in website redesign

The academic program pages on UM-Dearborn’s website provide a crucial resource for prospective students. To optimize these pages, the Marketing and Web teams are currently revamping over 200 of them. This project aims not just to unify the pages and improve their content, but also to enhance SEO and marketing messaging. Given the scale of […]

ChatGPT insights: Accelerating BigQuery setup and GA4 Looker Studio integration

ChatGPT played a pivotal role in meeting the tight project deadline, but not without its challenges and learning curve. We’ll delve into how ChatGPT’s capabilities were harnessed, the vital role of a programming background in complementing ChatGPT, and the iterative process of refining prompts to obtain accurate responses in expediting the setup of BigQuery for […]

2024 Analytics & AI Summit Resources

The HighEdWeb 2024 Analytics & AI Summit focused on how to use analytics and AI more effectively in our work on college and university campuses.  The one-day online event was held April 30, 2024. Presentations and video content are restricted to current institutional, professional-premium, affiliate and student members. Become a member. AI track Analytics track Partner […]