HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
AI assistants are neither artificial nor intelligent. Without training, they are like a barista that has never heard of coffee or a chef that has never seen a knife. To train them to work effectively and accurately to create content or content ideas requires training. And that training requires an understanding of how AI actually […]
We all need to create incredible content, put it out on the right channels, and monitor the data to discover the insights to make it as effective as possible. Come get practical examples of how generative AI can help with every part of this process. Learn why content marketing should be a key strategy for […]
The academic program pages on UM-Dearborn’s website provide a crucial resource for prospective students. To optimize these pages, the Marketing and Web teams are currently revamping over 200 of them. This project aims not just to unify the pages and improve their content, but also to enhance SEO and marketing messaging. Given the scale of […]