HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Dungeons and Dashboards: A Data Studio Adventure

Presenters Molly Miles — University of Rochester Medical Center Description Looking to roll a critical hit with your dashboards? Level up your Google Data Studio skills with tips for ideation, design and layout, and useful custom variables. See real world examples of newsroom and social media reporting.

Tracking Engagement

Presenters Erik Dafforn — Exoterik Media Martin Sickafoose — Purdue University Description Our sites have millions of views, but how do we know what our audiences engage with the most? Whether it is determining the optimal length of video content, understanding conversion rates among channels for specific events, or looking at where users exit our […]

Our Journey to Build a Measurement Framework

Presenters Joshua Charles — Rutgers Business School Description Building a meaningful measurement strategy for communications and marketing is hard. Our team at Rutgers Business School has various ways to measure website engagement, enrollment marketing, social media, and more, but these metrics and activities are often disconnected. While our measurement journey isn’t finished, join this session […]