HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

The GA4 struggle is real: Recommendations for higher ed

Learn how to navigate and leverage Google Analytics 4 (GA4). Join  Two Octobers’ Nico Brooks and I as we explore: Presenters Shortcode P3 Tags

Numbers and nudges: Data-driven collaboration and the art of communication in higher ed teams

In the ever changing ecosystem of digital marketing in higher education, understanding the significance of metrics is imperative to success. However, it’s not just about crunching numbers; it’s about fostering collaboration and alignment among admissions, marketing, and web teams to achieve common objectives. By emphasizing the need for cross-team communication and collaboration, attendees will learn […]

Welcome and keynote: Leverage AI and analytics to supercharge your content

We all need to create incredible content, put it out on the right channels, and monitor the data to discover the insights to make it as effective as possible. Come get practical examples of how generative AI can help with every part of this process. Learn why content marketing should be a key strategy for […]