2025 Colorado Regional: Social Media Coordinator

The Social Media Coordinator works with the marketing and communications lead to post to various social media channels, as well as monitor and respond to messages. This role also provides regular updates as needed, and creates new ways of engaging with event attendees, sponsors, and presenters through social media.

Responsibilities

Before the event

• Coordinate with the communications plan to develop and implement social marketing
• campaigns.
• Post about the event through HighEdWeb social media channels, including important
• deadlines and other updates.
• Establish the use of, and regularly monitor official hashtags for questions and comments
• about the event, responding through official HighEdWeb channels when appropriate.
• Recommend tactics and tools to help the conference achieve its goals.
• Maintain and represent the HighEdWeb voice and tone in all responses and shared content.
• Meet regularly with the event planning committee and/or marketing subcommittee.
• Serve as a member of the Association social media team to ensure all social media activities are coordinated.

During the event

• Assist with conference setup.
• Attend all committee meetings.
• Monitor and respond to queries or concerns expressed on social channels and Slack.
• Regularly update channels including Twitter, Facebook, Instagram, LinkedIn and Slack on any scheduling changes, after-event activities, happenings at the event, etc.
• Help arrange and manage day-of social media staffing as needed.

After the event

• Continue monitoring and responding to any queries or concerns expressed on social channels until your volunteer term ends.
• Share post-event materials and information as appropriate.

Qualifications

Required

• Membership in the association, which can be fulfilled at application. (Free general membership for higher education professionals would meet this requirement.)
• Excellent verbal and written communication skills.
• Organizational and planning skills.
• Knowledge of social media platforms, content strategy theory, and application, including
• targeted paid campaigns.
• Understanding of organizational branding and how to further it on social.

Preferred

• Work experience in a public relations environment.
• Experience writing social media content.
• Ability to work with project management/team communication platforms such as Slack, Clickup, etc.
• Google Drive proficiency.

Estimated time commitment

• As a member of the planning committee, this position is expected to virtually attend monthly meetings
• The time commitment for committee work varies, with a minimum of 1-2 hours per month and a peak commitment of 1 hour/day the week prior to the conference and will be continuously involved monitoring and updating social media during the conference

Length of appointment

Up to 12 months.

Growth opportunities

By serving in this role, you will gain:

• Opportunity to learn while volunteering on a flexible schedule
• Experience serving on a committee for the Association
• Committee members who reliably serve on this committee would be eligible to serve as a committee chair.
• Access to HighEdWeb volunteer rewards.

Conference attendance

Event attendance is required. Event registration is waived for this position.

How to Apply

To apply, select the following Apply for Job button, then use the supplied link. You will be taken to your Volunteer Profile form. Update your profile to include your interest in this position and your related qualifications.