You know prospective students are the No. 1 audience for your website. But most marcom and web teams don’t speak “enrollment.” They’ve heard the terms, but they haven’t lived them. When enrollment leaders say they want to increase applications, what do they really mean? When they say summer melt is a problem, how can the website help? And when you invite enrollment to participate in your web project, the language barrier can make them feel like foreigners. It’s no wonder so many enrollment leaders say their last web redesign didn’t really help them. You can change that.
In this presentation, you’ll learn more than just the lingo. You’ll see how the website fits into all the other enrollment touchpoints. You’ll understand how you can build trust and foster true teamwork with your counterparts in enrollment, to ensure your website truly supports their objectives.
Presenters
- Robynne Lofton — NewCity
- David Poteet — NewCity
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SCS10