2025 Analytics & AI Summit: Social Media Coordinator

The Social Media Coordinator works with the Marketing & Communications Lead to post to various social media channels, as well as monitor and respond to messages related to the annual Analytics & AI Summit. This role also provides regular updates as needed, and creates new ways of engaging with summit attendees, sponsors, and presenters through social media.

Responsibilities

General

• Facilitate an environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

Before the event

• Coordinate with the summit marketing/communications plan to develop and implement social marketing campaigns, including advertising techniques
• Regularly monitor relevant hashtags and online communities for questions and comments about the summit or association
• Respond through the “official” HighEdWeb channels
• Share news about the summit, including important deadlines and other updates.
• Maintain and represent the HighEdWeb voice and tone in all responses and shared content
• Establish the use of official hashtags and other summit-related assets
• Meet regularly with the summit planning committee and/or marketing subcommittee
• Serve as a member of the Association social media team to ensure all social media activities are coordinated.

During the event

• Assist with conference setup
• Attend all committee meetings
• Monitor and respond to queries or concerns expressed on social channels and Slack
• Regularly update channels including Twitter, Facebook, Instagram, LinkedIn and Slack on any scheduling changes, after-event activities, happenings at the event, etc.
• Help arrange and manage day of social media staffing as needed

After the event

• Continue monitoring and responding to any queries or concerns expressed on social channels
• Share post-event materials and information as appropriate

Qualifications

Required

• Membership in the association, which can be fulfilled at application. (Free general membership for higher education professionals would meet this requirement.)
• Experience as a social media manager for an organization or business
• Excellent verbal and written communication skills
• Organizational and planning skills
• Knowledge of social media platforms, including best practices and promotional opportunities (inc. targeted paid campaigns)
• Understanding of organizational branding and how to further it on social
• Proficient in content strategy theory and application

Preferred

• Work experience in a public relations environment
• Experience writing social media content
• Experience coordinating a social media team
• Previous or current work experience at a higher education institution

Estimated time commitment

• As a member of the planning committee, this position is expected to virtually attend monthly meetings
• The time commitment for committee work varies, with a minimum of 1-2 hours per month and a peak commitment of 1 hour/day the week prior to the conference and will be continuously involved monitoring and updating social media during the conference

Length of appointment

Up to 12 months with the option to renew for a subsequent term

Growth opportunities

By serving in this role, you will gain:

• Opportunity to learn while volunteering on a flexible schedule
• Experience serving on a committee for the Association
• Committee members who reliably serve on this committee would be eligible to serve as a committee chair.
• Access to HighEdWeb volunteer rewards.

Conference attendance

Analytics & AI Summit attendance is required, and the registration fee is waived for this position.

How to Apply

To apply, select the following Apply for Job button, then use the supplied link. You will be taken to your Volunteer Profile form. Update your profile to include your interest in this position and your related qualifications.