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You launched a new site, now what? Best practices for maintaining and improving your site

Being tasked with overseeing or managing a website (or multiple) can be daunting for any non-technical higher education administrator. From implementing regular security and maintenance updates (if that’s not handled by a central IT office) to ensuring your design and content stay fresh years after a website launch, this session is designed to give non-technical website owners and managers a guide to actionable things you can and should do to ensure your site stays well-supported for years to come.

Join a former academic and career adviser who served students at Century Technical & Community College (MN) and the University of Minnesota-Twin Cities turned digital project manager for several higher ed sites to learn about continuous improvement tips and suggestions. She’ll share brief case studies from other higher education institutions on how they’ve helped to keep their sites fresh and up-to-date.

Topics we’ll discuss include:

  • Setting a schedule for security and maintenance.
  • Automated accessibility tools.
  • Setting up basic analytics tracking.
  • SEO considerations.
  • Engaging with users to inform site improvements.
  • Design and accessibility audits.
  • Leveraging an agency or vendor for ongoing support and continuous improvement.

Presenter

Aundrea Billings — Aten Design Group

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