The academic program pages on UM-Dearborn’s website provide a crucial resource for prospective students. To optimize these pages, the Marketing and Web teams are currently revamping over 200 of them. This project aims not just to unify the pages and improve their content, but also to enhance SEO and marketing messaging. Given the scale of the project and the tight deadline, we are utilizing AI tool Chat GPT to create first drafts for each page. In parallel, an editor will refine AI-generated content, aligning it with the desired tone and message. This approach saves valuable time and speeds up the process of collaborative editing with academic departments. Our redesign also incorporates a new section on career outcomes, given its relevance to prospective students. Instead of using external tools for this, we’re utilizing data from the Bureau of Labor Statistics. With the help of AI tools, we’ve identified ten potential career paths for each program, along with median salaries, projected job growth, and accompanying narratives.
By leveraging AI capabilities to offer useful content and efficient design, we hope to improve prospective students’ engagement, aid their decision-making, and encourage enrollment.
Presenter
John Powell — University of Michigan-Dearborn
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