Marketing ROI — in pursuit of the holy grail

Going through years and years of “nameless conversions,” “huge impressions” and “they sent us 10,000 clicks!” the definite answer of how many students enrolled from that campaign was never answered. We went through various CRM’s and eventually stopped looking at those platforms for a solution. Learn how Lasell University can pinpoint ROI from click to deposit.


Christopher Lynett — Lasell University

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