Storytelling is one of the oldest forms of communication in the world. Modern science has shown that stories affect us deeply neurologically and psychologically — helping us to solve problems, experience pleasure, provide pattern, provide order and assimilate into society. In short, humans are wired for story.
Storytelling also plays a significant role in helping institutions of higher education to reveal and build their brand. As we recruit students or faculty, nurture relationships with alumni and donors, and raise awareness and esteem in the community and among our peers, we tell our stories in order to educate, inspire, engage and move people to action. Digital media allows us to bring life to those stories through words, images, sounds and moving pictures. This session explores the guiding philosophy, lifecycle and elements of a digital story and considers pace-setting examples drawn from news media, colleges and universities.
If you’re looking for ways to become a better storyteller and extend the reach and impact of communications that you already produce, this is the session for you.
What you will learn:
- Why storytelling matters
- How excellent digital stories are constructed
- What roles are necessary for a story team
- How to create a smart, sustainable solution for digital story content
- Essential elements of on-brand digital storytelling to engage your most important audiences
Shannon Lanus — Carnegie
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